Your logo is the graphic design that represents your company. It’s the symbol that connects your company and its message to your consumers. For example, when you see golden arches, you think hamburgers, when you see a swoosh, you think of athletic shoes and gear, and when you see an alligator on apparel items, you know immediately what clothing company it represents. None of these logos can be confused for the other – or for any other company. Is your business logo as easily memorable and distinctive?
The companies above also know the value of strategic placement of their logo. Think about it – it’s on everything they send out and on everything in-house. From burger wrappers and cups to shoes and t-shirts to collared shirts and golf pants to banners and product tags, everything product that represents these companies is emblazoned with their logo. Is your business logo on every iteration of your brand?
These successful companies have worked hard to develop a logo that wraps their brand’s message and culture up in a single image. They’ve also worked hard to make their logo easily recognizable. Brand awareness and familiarity are an important part of marketing and branding. Whether your business is product or service-based, local or global, B2B or B2C, your logo should be placed in these seven important locations:
How does your business logo help your business cement itself in the minds (and hearts) of your ideal consumers? Does it make it easy for them to know who you are, what you stand for, where to find your products and services, and why they should buy from you versus your competitors? When you are ready to put your business logo to work for your small business or corporation, call the incredible graphic design team at DPRINT to put the power of eighty years of industry-leading, innovative, award-winning graphic design expertise to work for you.