5 DIY Real Estate Marketing Tactics That Work

real estate marketing

Real estate is a challenging business. Your target market takes on a variety of personas: residential, commercial, first-time homebuyers, house flippers, and real estate developers to name just a few. No matter which area of real estate you specialize in, it pays to give your real estate marketing a competitive edge. Effective, competitive, focused marketing can help you build a thriving, growing real estate business as an independent agent. At MYDPRINT, we equip you with the tools you need to create a winning combination of graphic design principles, industry best practices, and DIY marketing creativity – and put that combination to work for you.

Give Your Real Estate Marketing A Competitive Edge
Proud homeowners naturally participate in word of mouth marketing for real estate agents who made the home buying process smooth and easy. When you supply those satisfied clients with marketing material, they’ll help spread the word about your business. It’s one of the most effective forms of marketing for realtors. These five real estate marketing strategies can also help put your business on the map.

  1. Establish a strong social media presence that includes property photos, property statistics, agent contact info, and social share buttons.
  2. Few small business owners rely on printed marketing materials as much as realtors. A business card with contact info and specialized real estate fields make networking and marketing a breeze.
  3. Digital marketing has changed the way we do business. Old school marketing postcards, though, still work in real estate. They’re an attention-grabbing way to reach every home in your marketing zip codes.
  4. Post a weather-resistant box outside a property you’ve listed for sale. Stock (and restock) it with informational marketing flyers. Interested passersby will be able to take your marketing with them on the go.
  5. Real estate has always relied on marketing signs in the residential and commercial markets. Designing your own signage allows you to create custom signs that get noticed and give you an edge over the cookie cutter signage used by your competitors.

Bonus Real Estate Marketing Strategy
Want to really make an impact and give yourself a competitive advantage? Realtors spend lots of time traveling from property to property, meeting to meeting, and chauffeuring potential buyers around. Think about it – as a realtor, you probably spend a huge portion of each day in your vehicle. Turn your car into a marketing machine by creating and designing your own custom vehicle wrap. Vehicle wraps are cost-effective, long-lasting, and won’t damage your car’s exterior. It’s an ideal way to get every eye on the road to notice your real estate branding.

MYDPRINT’s DIY marketing and real estate marketing make ideal partners. That’s why we give you the custom marketing tools you need to create the marketing you know your target market will respond to. After all, no one knows your business, or your target market, better than you. That knowledge combined with industry know-how, marketing moxie, and our powerful design tool make it easy to give your business the advantage it needs. Click here to get started today. How can your creativity help you market your real estate agency?