4 Reasons Print Marketing Matters In The Digital Age

Have you ever wondered why print marketing remains a mainstay advertising method even in this technologically advanced age. Marketing with printed materials maintains its relevancy for a number of reasons. One of the main reasons printed marketing products stay relevant is because it puts your marketing message right into potential customer’s hands in a way social media and online ads can’t quite match.

Marketing consists of everything you do to draw attention to your brand. Print marketing is a good way to set yourself apart from online-only advertisers. Its affordability makes it easy to perform A/B testing that helps focus your marketing efforts. It also makes design options and seasonal changes affordable and easy to create. These four reasons help clarify why your business needs both – print and digital marketing.

1. Print and social media marketing go hand-in-hand. Today’s shoppers are multigenerational making it necessary for you to take a multilevel marketing approach. QR codes and website URLs make creating this intergenerational marketing link easy.
2. The tangibility of print marketing means it engages your ideal consumer’s senses on two important levels – touchability and readability. Printed advertising products also have longevity unlike online ads that disappear as soon as the user changes websites or navigates to another social media profile.
3. Printed advertising has a serious advantage over digital marketing. It makes it easy to put your target market to work for you. Postcards, business cards, and flyers are easy to share from consumer to consumer. Additionally, having other people market for you is often seen as a testimonial to the greatness of your products and services. It’s like having printed word-of-mouth advertising.
4. The key to effective print marketing is a compelling call to action. The beauty of print advertising is your call to action stays with your consumer. Make sure your call to action answers your customer’s pain point. For example, Check Out These Email Templates versus Sign Up Today To Get More Email Subscribers. The first is passive and easy to overlook. The second is actionable and far more memorable.

HOW WILL YOU ENHANCE YOUR PRINT MARKETING WITH OUR DIY DESIGN TOOL?

The print marketing products you can create and customize with our small business DIY design tool include business cards, postcards, flyers, door and mirror hangers, name badges, banners, and branded swag marketing items. Start by choosing your marketing product and creating a design that grabs – and keeps – your target market’s attention. The creativity features of our design tool are at your fingertips. With a few simple mouse clicks, you can add colors, create layered designs, invert images, and even upload and insert your own logos and images. Our text features include outlining, shadowing, and creating curved text.

Marketing collateral that includes print materials do double duty. They make excellent leave-behind marketing pieces for tradeshows and other live events. They also make it easy to engage in guerilla marketing tactics like personally handing something to your consumer and interacting with them live and in person. Print marketing does matter. What your target market thinks about your brand matters more. Start designing the marketing products you need when you’re ready to put the power of print to work for your business.