4 Reasons Color Is So Important To DIY Marketers

The freedom of creativity and flexibility of design are two of the most important features of DIY marketing. When you work in our DIY design tool, rather than struggling with cookie-cutter design ideas, you get the benefit of adding your own creative design elements to our marketing and branding software to create unique-to-you print marketing campaigns. Small business marketing depends on that uniqueness to help your business stand out from its competitors. These four reasons show why color selection is so important to DIY marketers.

1. Color Selection Sets You Apart From Your Competition
   One of the easiest ways to set yourself apart from your competition is through the creative use of color in your marketing products. Different colors – or even different shades of the same color – say a lot about your products and services. Consider the strong, powerful feel of navy blue that might be used by an auto dealership or law firm. Now contrast that with the warmth and serenity of lighter shades of blue that might be used by an infant retailer or luxury spa. Consider also the solid, money-inspiring shades of hunter green an investment firm might choose versus the tranquility and serenity of aqua-based shades of green that might be chosen by a boating retailer.
2. Color Selection Helps Establish The Mood And Tone of Your Business
   From the examples above, you can see how the use of color in small business marketing can help your brand tell its story and set its tone. When color is used thoughtfully and strategically, it evokes a visceral response from your ideal consumer base. For instance, it can denote authenticity, urgency, authority, sophistication, or whimsy. Colors set mood and tone as well. The hues and shades of brown a bakery uses to market its fresh breads and other baked good is subtly but critically different from the earthy shades of brown a campground or other nature-based business might use.
3. Complimentary Color Choices Enhance Your Story
   A recycling firm might use grass green and sunshine yellow to relate the importance of preserving the earth and protecting the environment. The same firm who uses mint green and bright red might appear to have a different purpose. While deciding on colors for your brand, choose its complementing colors carefully. Color matters in marketing because it has an impact on the emotions of your ideal consumer and the perceptions they form about your company.
4. Color Choices Should Be Tailored To Your Target Audience
   Like all aspects of small business marketing, color selection depends on understanding your ideal consumer, knowing your brand, your choice of logo, and the personality of your business. Rather than simply choosing your favorite color or the combination of colors you prefer, study your target market to uncover the colors they prefer and the ones they respond to most favorably.

HOW WILL YOU USE COLOR TO HELP YOUR BUSINESS TELL ITS STORY, REACH ITS AUDIENCE, AND INCREASE ITS REVENUE?

At MYDPRINT, we understand the importance of using the right colors in your small business marketing products. That’s why our design tool was built with small business marketers like you in mind. It’s incredible color library, image selection, and text features make it easy for you to choose the colors you need to make your marketing sing. It’s affordability lets you perform A/B market testing that ensures you get your marketing right.