4 Easy Steps To Making Your DIY Marketing Products Shine

Marketing your small business requires a thorough knowledge of your target market, products and services, and ideal selling platforms. No one knows your business and target market better than you do – that’s why DIY marketing is such a hit. It lets you reach and engage with your ideal consumers in ways unique to your business. Can you think of a better way to give your small business a competitive edge than with marketing products you create, your ideal consumers respond to, and that reap the desired results?

While online and digital marketing makes it easy to reach customers around the globe, they still require the backing of print marketing campaigns and in-store marketing for brick and mortar retailers. There are a variety of ways to put the powerful combination of graphic design and print materials to work for your small business. Be sure to make it as easy as possible for potential customers to reach you, to connect with your business, and to purchase from you. These tips will help you make the most of your DIY marketing materials and learn how to use them to connect buyers to your online presence.

• Draw a straight line to your business by including a URL, social media icons, physical address, and phone number. If a customer has to root out your business, they’ll probably move on to one that’s easier to find.
• Door-to-door advertising still works. Consider door hangers and postcards (which are an affordable mailing option). Promo items tucked into envelopes are easy to overlook. Conversely, a door hanger or postcard mailed or delivered to every address in your target community gets attention because of their immediacy.
• Personal engagement is at the root of affordable, organic, grassroots, DIY marketing efforts. Marketing flyers distributed by hand give you the opportunity to engage and interact with your target market. Buyers appreciate that personal touch and the opportunity to ask questions and receive answers that lead to sales.

Better To Know Tips For Maximizing Your DIY Marketing Products With Our Design Tool
When you create DIY marketing products, you want to get them right the first time. We’ve put together this short list of Better To Know tips that will help you make the most of the creative experience.

1. Uploading Artwork
   Be careful when uploading pictures to use in your designs. Avoid using files that might infringe on rights of privacy, publicity, copyrights or other intellectual property rights without the permission of the owner of those rights. This includes personal images when anyone other than yourself appears in them.

2. Matching Colors
   When you select colors in our design tool, we receive the color specifications embedded in your file as CMYK. Your monitor is displaying that color in RGB. Different monitors and screens can also cause color variations. If you have a specific color to match, tell us the Pantone number and we will match to that standard instead.

4. Choosing Materials
   There is a material for nearly every application. We even offer data sheets that help you understand the best applications for the materials we provide. If you don’t see what you’re looking for or need help you with your selection, contact us at (800) 888-8545 US or (863) 687-8545 worldwide.
5. Selecting Options
   We offer a huge range of finishes and fabrications for your products. The most popular options appear in the design tool dialogue box. The design process begins with your choices of size, quantity, and options. Reach out to us at the number above and we’ll answer any technical questions you have. You can even request a custom quote.

MYDPRINT was built with small business owners in mind, so it’s easy to order in small quantities that increase the affordability and increase the speed of ordering and receiving your products. Of course, we’re HAPPY to produce larger quantities when you need them. We can also provide additional choices of materials and finishes.

Your goal is to market your business. Our goal is to make marketing as easy and affordable as possible. How can we help you leave your small business mark today?