4 Design Tips For Effective Marketing Posters

Marketing posters are everywhere you look. They advertise and promote everything from rock concerts to retail store sales to church services. That means two important things. First, it means marketing posters are popular because they’re effective. It also means you need to do everything in your power to make your posters stand out. That’s where we come in.

At MYDPRINT, our award-winning team of graphic designers recently developed our DIY design tool. It’s packed with features that let you create a truly unique poster for you and your business. Making your posters stand out from the crowd is easy with our design tool. Just keep these four design tips in mind while creating your custom marketing posters:

1. Choose Images Carefully
   Because posters are designed to be seen both from a distance and up close, choose an image that serves both purposes. You can opt for a single large image, a collage of images, or a cropped image as long as its representation is clear. Also, make sure the image you choose for you poster is scalable. That makes it easier to translate to other marketing materials like banners, postcards, and business cards.
2. Choose Your Wording Carefully
   The goal of marketing posters is to pique interest and drive readers toward a purchase. Avoid superfluous words and get straight to the point. Choose bold fonts that are easy to read from a distance and be sure to include an attention-grabbing headline and a compelling call to action. Don’t forget the basics in your wording. It’s easier than you might think to leave off contact info, URLs, and social media icons.
3. Make Color Do Some of The Work
   Color can set a tone. It can energize or soothe, create urgency or instill tranquility. If your marketing message is to act now, convey that with energetic colors. If your posters are marketing a spa service, convey that with calming colors. Try using swatches or blocks of color to highlight text. You can also use colorful text to convey movement and urgency.
4. Opt For Conciseness Over Clutter
   Resist the temptation to fill every inch of your marketing posters with words and images. Making strategic use of white space and image positioning can make your poster more pleasing to the eyes of your readers. You’ll also increase readability by sticking to only one or two fonts. Also, create a visual hierarchy by ranking the info you add in the order of its importance. That doesn’t necessarily mean chronologically. It could mean making the most important info the brightest and boldest.

HOW CAN OUR DESIGN TOOL HELP YOU MAKE YOUR MARKETING POSTERS ATTENTION GRABBING AND EFFECTIVE?

Marketing posters are flexible, portable, affordable advertising for any business. For small business owners, they give you a way to get the word out about your products and services in an easily engaging way. For brick and mortar retailers, they provide you with a way to create a road map to your storefront. For event planners and hosts, posters can serve as marketing material, wayfinders, and giveaways. We’ve got you covered. Your goal is powerful marketing. Our goal is making the marketing you need affordable and unique.