3 Things Shark Tank Can Teach You About Product Tags and Labels

Product-based businesses use a variety of methods to grab the attention of their target market. They use social media to post pictures, live demonstrations, and how-to videos. They use posters and signs to introduce new products and to highlight new features and upgrades of existing products. All these marketing methods are important, of course, but product tags and labels are also an important marketing strategy. They have the ability to use all the principles and components of graphic design to create interest in a specific product and loyalty to a company.

If you’ve ever watched an episode of the popular business reality series, Shark Tank, you know the importance the sharks place on the tags and labels entrepreneurs use on their products. Many potential partners have been asked to completely overhaul the tags, labels, and decals that represent their company. That’s because the sharks know three important things about visual identity.

1. They Should Function As Bunded And Standalone Marketing
   Your tags and labels must be a cohesive part of your overall branding. They should pique your target market’s interest, tie your graphic designs, marketing, and messaging together, and align with your social media presence. At the same time, they should fully function as standalone marketing messaging. If your product tag or label is the only advertising your ideal customer sees, it should convey your message in its entirety, lead to a purchase, and convey your branding in a memorable way.
2. They Should Contain All The Info A Potential Buyer Needs
   Whether they’re purchased at your store, a big box retailer, or an intimate boutique, your product’s tags should tell your existing and potential customers everything they need to know about your product and your business. Key features of a product tag include branding, logo, product description, URL, social media icons, and usage information. Product tags and labels might be the smallest component of your marketing material, but they can pack a powerful punch.
3. Sometimes The Best Move You Can Make Is A Makeover
   Do you ever wonder what happens when the sharks suggest new and improved tags, labels, and decals? Smart business owners listen! A branding and design makeover is a unique opportunity to generate new interest from new consumers and more easily reach your existing market base. The men and women who make up the Shark Tank are successful for a reason. They know the value of graphic design and the importance of using it to influence and persuade your ideal consumer.

The graphic design team at DPRINT understands how important graphic design, product tags and labels, and marketing methods are to small business success. We’ve also created MYDPRINT to help small business owners create their own durable, affordable product tags and other marketing materials. You’ll also love our Lasting Impressions By DPRINT weekly newsletter. A new edition comes out every Tuesday. You’ll love the marketing ideas, graphic design tips, and corporate and small business strategies. Subscribe to our newsletter and blog today to get the latest issue in your inbox tomorrow.