3 Simple Ways To Effectively Combine Online & Offline Real Estate Marketing

As a residential and commercial realtor, you make up a huge segment of small business owners. That means marketing yourself and the properties you represent is in your own capable hands. Like most realtors today, your real estate marketing includes a website and strong social media presence. In addition, you should also have a robust print marketing campaign. Print marketing and digital marketing play supporting roles to each other with each serving to bolster your listings and increase your real estate profitability.

Cohesive marketing is marketing that uses consistency across platforms to create instant recognizability among your target market. The key to making your online and offline effectively marketing work together is creating a cohesive marketing presence that links each segment back to the other. Consider these three simple ways to create the cohesiveness your marketing needs.

1. Make your print and digital marketing cohesive and easy to recognize by adding your logo and branding to both. Choose similar looks and feels, and an easy-to-recognize font and color story.
2. Make it easy for property buyers to find you by including every potential contact avenue in all your marketing materials. Add your URL, social media icons, phone number, and email address.
3. Because shopping for real estate is such a personal experience, be sure to personalize your marketing materials by putting a face to your name with a recent headshot.

Top Five Real Estate Print Marketing Products
When shopping for property, most people don’t typically look for specific real estate agents. Instead, they search for residential and commercial properties, then work with the agents attached to those properties. That makes it critical to create a suite of print marketing campaigns that feature each of the property types you represent and potential property buyers you serve. Consider easily customized marketing materials designed to speak to market segments like first-time homeowners, growing families, commercial buyers, and real estate developers.

• Marketing and direct mail postcards
• Open house banners and feather flags
• Business cards that foster word-of-mouth sales
• Informational flyers highlighting individual properties
• Key fobs for new homeowners and open house attendees

HOW WILL OUR DESIGN TOOL HELP YOU REACH YOUR TARGET MARKET & GROW YOUR REAL ESTATE BUSINESS?

Because of your need for marketing materials that boast your image as well as the images of varying property listings, you should consider creating a MYDPRINT account. Creating an account on our website saves valuable time. A MYDPRINT account lets you set shipping parameters, store multiple shipping addresses, navigate the checkout process faster, view and track your orders, and save designs for future use.

Finally, make your marketing fit your property’s area. For example, if you’re selling commercial property, create real estate marketing products that feature local businesses and local business owners looking for retail and other commercial space. Similarly, if your target market is families, create marketing that features local schools and community centers. The more often your real estate brand is seen, the easier it is to recognize. The more real estate marketing campaigns you implement, the more property buyers you’ll reach.