3 DIY Print Marketing Materials That Drive Sales

With nearly 30 million small businesses in the US employing more than 58 million people, it’s critically important for small business owners to do everything in their power to market their businesses. From digital to print to social media to billboards, the marketing materials and campaigns you create must first get noticed, then be remembered. In the technological where we live, work, and buy, it can be easy to overlook the proven power and effectiveness of print marketing campaigns that lead to sales and revenue.

Printed marketing materials have a clear advantage over all other forms of marketing – they’re tangible. When you put something in a customer’s hand, they’re more likely to create a connection with you and your business. After all, no form of marketing has a stronger impact than live interactions with your customers. With these three DIY print marketing products from MYDPRINT, you can infuse creativity, give your marketing a competitive advantage, drive traffic to your business, and increase sales.

1. Business Cards
   A business card leaves an impression, lends an air of professionalism, and creates a communication avenue. Business cards never go out of style – especially if you take the extra step of making yours distinctive, valuable, and evergreen. Our design tool lets you put clipart, images, headshots, and product shots on your biz card. You can also add value to your card by adding a call to action backed by a special offer.
2. Informational Flyers
   Turn your flyer into a marketing machine by making it a product chart. If your business is service-based, use a flyer as a company rate sheet. List prices, turnaround times, delivery options, and other relevant product or service data. Back that information up with succinct client testimonials and success stories. Don’t create a text-only list, though. Instead, create a colorful, engaging flyer that includes a call to action and contact information.
3. Marketing Postcards
   Postcards are ideal for mailing to every door in your target community, for leaving on counters and bulletin boards at places your target market frequents, or for hand-to-hand distribution at live events. Try adding a question to your postcards to encourage recipients to initiate follow up via email.

CLICK HERE TO SEE HOW EASY IT CAN BE TO CREATE PRINT MARKETING MATERIALS THAT DRIVE SALES

Design Tip: Because our design tool has a design migration feature built into its functionality, you can build cohesiveness into your marketing materials. Simply create an account, create your design once, and save it for future reference and use. It easily migrates from product to product. Each time your clients and potential clients see your marketing message, it leaves another impression on them and makes it easier to remember your company and its branding.

Design Tip: Make your color story clear and cohesive by understanding how color renders on your computer screen. We receive your color choices as CMYK files, but your monitor is likely to display them as RGB color files. That means printed colors may not look exactly like what you see on your monitor. If you have a specific color to match, tell us the Pantone number instead.

Contact us any time. Simply call us at (800) 888-8545 or email us with questions, to get quotes, or to discuss design specs. We’re here to help you create graphic design products and marketing materials that get the job done!!