15 Tips For Designing An Effective Small Business Marketing Postcard

Small business owners know how important it is to take advantage of every available marketing avenue. As a small business owner, you also know the importance of creating unique-to-you marketing products that speak directly to your target market. That means your marketing pieces need to be hyper-focused in order to hit their mark and help you leave a lasting impression. A marketing postcard is a strategic way to get the attention of your target market.

Creating custom marketing postcards for your business is easier than you think with our small business design tool. Simply go to the postcard page and choose from two available postcard sizes (6”X4” or 9”X6¼”). Explore our huge image, clipart, and font collections and experiment with size, color, and text and image placement. As you’re designing your small business postcards, keep these marketing and design tips and ideas in mind.

• Make brand recognition easier by designing a marketing postcard that’s cohesive with your existing online and offline presence
• Include an irresistible, powerful, compelling call to action that tells customers what to do next
• Avoid clutter by making smart use of whitespace to break up text and imagery and make your marketing message easy to read
• Get another set of eyes on your creation by asking a coworker, fellow SBO, or team member to critique your postcard before you finalize your design
• Increase brand recognition for existing customers by prominently positioning your logo
• If your postcards are being designed as mail pieces, make sure you leave room for a mailing and return address in your design
• Include contact info like your street address for local businesses, URL, email address, and phone number
• Choose images that evoke an emotional response from your ideal consumers like cute babies and adorable puppies and kittens
• While your imagination and creativity are at play, focus on creating a postcard that appeals to your target market, not just to you
• Choose colors carefully and position them strategically to pop off the postcard, but not distract from the marketing message
• Add glowing testimonials, positive client reviews, and five-star ratings to your postcard to boost consumer confidence
• Make important copy stand out with bolded, strikethrough, curved, and colorful text
• Use humor to announce quirky holidays relating to your products and services
• Introduce new products and services or product and service upgrades and enhancements
• Add a truly personal touch to your marketing postcard by adding a picture of you or your team members at work

HOW CAN A MARKETING POSTCARD HELP YOUR BUSINESS GROW?

Use your newly designed, professionally printed marketing postcards as promo pieces during live interactions with your target market, to offer exclusive discounts and savings, to invite clients to join your VIP membership program, or to reach every home in your community. They’re an effective, affordable, creative way to increase brand awareness and engage with new and existing customers.

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