10 Ways To Attract New Members To Your B2B Coworking Space

Your coworking space can be the best kept secret in your community – or it can be the most talked about. The difference between the former and the latter is largely the responsibility of your marketing materials. Marketing your shared workspace typically means reaching your contemporaries – fellow small business owners. It also means reaching the specific target market for your type of coworking facility, so marketing a coworking office will look very different from marketing a collaborative kitchen.

The beauty of our small business marketing and branding tool is its built-in flexibility. For example, you can easily create a standard business card sharing the features and benefits of your coworking facility. Once that’s done, turn your standard card into a segmented business card series with each card geared toward a specific small business owner. Design one for tech businesses, one for beauty brands, one for event planners, one for digital marketers, one for content creators, and so on. Here are ten more ways to effectively market your coworking space.

1. Use distributable, information-packed flyers to create strategic partnerships with local banks, small business incubators, and SBO mentoring programs.
2. Reach people who might not even know they need your coworking space. For instance, freelancers who might be content in their home office until they read about the benefits of working with like-minded people in an open office space.
3. Don’t just advertise your coworking space, advertise your various spaces. Use banners to let local business owners know what kind of spaces you offer – single offices, conference rooms, meeting space, event space, etc.
4. Boast member benefits on your social media pages with fun features like our Instagram Photo Frame. It’s a fanciful way to show your members that your coworking space can be fun and
5. Design marketing postcards that tell current and potential members how you can help their business grow. Let them know you offer networking events, SBO roundtable discussions, and SBO mentorships. Membership and VIP membership bonuses and perks are another great way to attract new members.
6. Posters are only as good as their placement. Hang your custom marketing posters in local coffee shops, libraries, and at community bus and train stations. Be sure to include a call to action on every poster and banner you create.
7. Offer amenities that keep clients in your coworking space once they arrive. For example, coffee, tea, bottled water, copy machines, and receptionist services.
8. Reward current tenants for referrals that turn into bookings. It’s a great way to let others sing your praises for you and draw potential new clients at the same time.
9. Because a coworking space depends on local business owners, begin your marketing with location in mind. Use your marketing materials to highlight your location-based benefits like proximity to the commuter train, bus line, or interstate highway.
10. Host an open house and holiday party for the small business owners in your city. Instead of sticking exclusively to the winter holiday season, set yourself apart by celebrating quirky holidays as well. Try hosting a Business After Hours event for National Small Business Week and National Write a Business Plan Month.

HOW WILL YOU USE DIY MARKETING TO GROW YOUR COWORKING SPACE?

Decide how you want your coworking space to be perceived by the public. Is it colorful and eclectic? Sleek and modern? Use your marketing materials to tell your story, invite your ideal B2B consumers, and fill your space quickly and easily. Our small business design tool will help you reach your marketing goals in no time flat.