10 Tips For Designing Effective Marketing Banners

Banners make effective marketing tools for businesses of all sizes. Marketing banners are an effective way to help enhance your small business or corporate identity. The first step to effective banner design is identifying the purpose and goal of your banner. Are you a retailer who wants to bring more traffic through the door? Are you an ecommerce business owner who wants to reach potential shoppers offline and lead them to your online store? Are you an event planner producing a live music festival? Are you a coffee shop hosting a networking or other small business event?  These ten design tips will help you work with your graphic designer to produce the best marketing banners for your business.

• Avoid clutter and opt for clean, simple, easy to read designs because most people will view your banners in a single glance
• Make banners colorful but use that color strategically and in a way that creates interest, not confusion
• Add a call to action to your marketing banners to make them even more effective at driving sales
• Add at least one piece of contact info to your banners that makes it easy for potential customers to reach out to you
• Location matters when it comes to your marketing banner because placing your banner where it will rarely be seen is almost as bad as not having it at all
• Choose big, bold, brilliant text and short words and phrases that can be read from a distance and in a fast glance
• Select images and graphics that draw attention and bolster your message and your brand
• Include branding elements like your logo and tagline to create instant cohesion with your other marketing avenues and increase brand awareness and familiarity
• Paying attention to what your competitors are doing can help you stay on trend or it can help you grab attention by breaking the mold
• Add a pun or other touch of humor to your banner to really make it grab attention and tempt viewers to share its message

A custom banner can help your business tell its story in a big way, grab the eyes of foot and street traffic, and position itself as the center of attention. Our banners come in a variety of sizes and shapes and can help your business shine the spotlight on grand openings, sales, new products, and live events. When the vibrancy of your banner is paired with a powerful call to action, it becomes a marketing megaphone. That makes where you hang and display your banner a very important factor in size and production.

The banners you order from us are customized in every way including size. While our standard banner sizes are the most affordable option, we’ll happily make banners in any size you prefer. We hem-stitch all four sides of our banners, but you can also add grommets, ropes or wind slits. Banners are highly visible, affordable, durable, and easy to customize. Leave a lasting mark with a custom banner from DPRINT. Contact our award-winning graphic design team today to start planning the perfect banner your business deserves.