10 Essential Features of Small Business Marketing Flyers

Marketing and information flyers are a small business marketing mainstay. They’re an affordable way to reach a large portion of your target market, pack a lot of info in a small, portable package, and leave a lasting impression on your target market. Start your marketing flyers with a compelling headline and wrap up an impossible to resist call to action.

Don’t forget to check and double check your flyer’s spelling and grammar. A marketing flyer that’s difficult to read or decipher won’t get read at all. Open our small business DIY design tool and start creating your marketing flyer with these additional essential marketing and design features.

1. Ask strategic partners to display and distribute your marketing flyers in their business and offer to do the same for them. It’s a no-cost marketing strategy that creates a win-win situation for both businesses.
2. Choose outgoing, friendly team members to distribute flyers by hand at live events, fairs, and festivals. It’s a simple way to put a face on your business and a great way to spark consumer engagement.
3. Keep content short, sweet, simple, and to the point. Content is king but too much content can be overwhelming.
4. Use bullet points to tell short stories and highlight important points like your product and services features and benefits.
5. Add at least one client testimonial to your marketing flyers. It’s an easily effective way to let your clients sing your praises and put word-of-mouth marketing to work for your small business.
6. Choose high-resolution colors, shapes, and images that support your brand’s message. Choose and upload images that are clear and don’t look blurry or pixelated.
7. Stick with two easy to read fonts to avoid brand confusion and enhance readability. Add your logo to every flyer you design. Your logo can create an instant connection between your online and offline presence.
8. Choose high-traffic areas to distribute your marketing flyers. Keep in mind, though, that those areas will vary greatly from business to business and from product to product. High traffic areas for parents and kids might look very different from high traffic areas for small business owners and corporate executives.
9. Know your audience! We can’t stress this point enough. The real key to marketing is knowing that the two groups of people in point eight might easily overlap and frequent the same high traffic areas. That’s what makes knowing and understanding your target market so important to your market research.
10. Let your small business personality come through in your marketing. A toy store’s flyers won’t look the same as an auto dealership’s flyer.

HOW WILL YOUR MARKETING FLYERS HELP YOUR SMALL BUSINESS LEAVE A LASTING IMPRESSION?

At MYDPRINT, we have the tools you need to put a creative spin on your marketing methods. With over 300 print marketing products and unlimited design creativity, your only marketing limitation is your own imagination.

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