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March 23, 2018
Everyone knows a company can quickly take on a life of its own. From the idea phase to day-to-day operations, it’s easy for a business to become an entity. What many don’t realize is that a company can also have a personality. In fact, in order to market itself well, […]
March 22, 2018
When many business owners think of graphics, the first thing that comes to mind is logo creation. In truth, though, professional graphics entail many more components. The graphics that represent your company are not an area where you’d want to cut corners. These key reasons will demonstrate the importance of […]
March 21, 2018
Partnering with a skilled graphic designer – or graphic design team – means creating an intentional, mutually beneficial, professional relationship. It means each of you comes to the table eager to work and prepared to do three key things: discuss your company, define your ideal client, and create graphic designs […]
March 20, 2018
Impetuosity and the luck of the draw can compel many actions. Buying a printer shouldn’t be one of them. Because there are so many brands, types, and price points to choose from, selecting the right printer can be a somewhat daunting task. Rather than relying on luck, use this guide […]
March 19, 2018
Above all else, professional branding and graphic design are user friendly. The success of corporate graphic design is centered on knowing who the user is. Hint: it’s not the company commissioning the branding and design. Instead, the user is your target market. That leads to the question of the role […]
March 14, 2018
One of the critical components of successful branding is developing and understanding the personality of your brand. It’s important that your brand have a personality that resonates with your target market and gives your business a face and a feeling. Corporations who build personality into their branding gain a number […]