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March 22, 2018
When many business owners think of graphics, the first thing that comes to mind is logo creation. In truth, though, professional graphics entail many more components. The graphics that represent your company are not an area where you’d want to cut corners. These key reasons will demonstrate the importance of […]
March 21, 2018
Partnering with a skilled graphic designer – or graphic design team – means creating an intentional, mutually beneficial, professional relationship. It means each of you comes to the table eager to work and prepared to do three key things: discuss your company, define your ideal client, and create graphic designs […]
March 20, 2018
Impetuosity and the luck of the draw can compel many actions. Buying a printer shouldn’t be one of them. Because there are so many brands, types, and price points to choose from, selecting the right printer can be a somewhat daunting task. Rather than relying on luck, use this guide […]
March 19, 2018
Above all else, professional branding and graphic design are user friendly. The success of corporate graphic design is centered on knowing who the user is. Hint: it’s not the company commissioning the branding and design. Instead, the user is your target market. That leads to the question of the role […]
March 16, 2018
As business owners, it can be easy to grow familiar with, and attached to, your marketing and branding. Oftentimes, though, that familiarity can lead to complacency and stagnation. That’s why it’s a good idea to perform a regular brand audit. Rebranding your company or corporation presents you with an enormous […]
March 15, 2018
The key to integrating your brand into every facet and aspect of your company is having a clear internal definition of your brand story. Your brand story is a valuable tool for a plethora of reasons. It guides your marketing, directs your visual identity, and becomes your best tool for […]