psychology of color

October 8, 2019
color psychology

Using Consumer Psychology To Choose The Colors To Represent Your Brand

Consumers unwittingly use color psychology to navigate the world on a daily – almost hourly – basis. Color speaks to people and tells them wordless stories every day. Think about it – consumers understand the following visual cues with or without words to accompany them: octagonal red traffic signs, orange […]
September 9, 2019
color in branding

Understanding The Power & Psychology Of Color In Branding

Like graphic design as a whole, color as an individual element is a powerful component of your company’s marketing and branding. Color evokes emotion, elicits a reaction, and tells a story. Again, like graphic design, color gives its viewers silent communication cues. Color in branding can prompt potential clients to […]
April 26, 2019
small business marketing

4 Reasons Color Is So Important To DIY Marketers

The freedom of creativity and flexibility of design are two of the most important features of DIY marketing. When you work in our DIY design tool, rather than struggling with cookie-cutter design ideas, you get the benefit of adding your own creative design elements to our marketing and branding software […]
May 1, 2018
psychology of color

Why The Psychology of Color Makes a Huge Impact On Your Small Business

Running a small business means wearing a plethora of hats. From building a team you can rely on to final delivery of your products and services, you’ll make thousands of big and small decisions along the way. One of those decisions will come when it’s time to identify your target […]
April 24, 2018
shape in graphic design

The Psychology of Shape In Graphic Design

Many elements go into the different moving parts of the graphic design and branding that represent your business or corporation. While most business owners consider fonts and colors in the graphic design process, you should also be cognizant of the psychology behind, and importance of, shape in graphic design. Shapes, […]
March 1, 2018
psychology of color

The Psychology of Color In Branding and Marketing

Colors surround us every day. In fact, they do more than surround us, they influence us in subtle ways we often aren’t even aware of. Think about it. Do you feel differently when the sky is a clear blue than you do when it’s a stormy gray? The psychology of […]