graphic design

September 4, 2018
small business graphic design

The Attitude and Advantage of Graphic Design In Communication

Did you know graphic design is a subdiscipline of communication design? Communication design creates and develops the structure, content, and representation of your corporate marketing message. According to online encyclopedia, Wikipedia, “Communication designers craft effective and expressive ways to share ideas with others, using an […]
August 30, 2018
Branding Differentiates You From Your Competitor

How Branding Differentiates You From Your Competitor

What happens when Company A and Company B sell a similar widget? How does Company A convince potential customers to buy widgets from them versus Company B? They do it with branding. Period. Branding differentiates you from your competitor. It’s what sets your business apart […]
August 29, 2018
b2b sales

The Critical Role of Graphic Design In B2B Sales

Unlike businesses who sell directly to consumers (B2C), B2B businesses sell their products and services to other businesses. B2B sales are different from B2C sales because they usually feature a higher price point and higher sales volume per sale and involve a longer sales cycle […]
August 28, 2018
architecture and graphic design

How Architecture Influences Graphic Design

The creative fields of architecture and graphic design have many elements in common. In fact, you might be surprised by the many ways architecture influences graphic design and vice versa. They both use the principles of space, design, and movement to grab attention, inspire action, […]
August 23, 2018
remote workers

How Graphic Design Can Help Integrate Remote Workers

Savvy small business owners are always looking for ways to curb their overhead expenses. One of the ways they keep startup costs and ongoing expenses at bay is by allowing team members to work remotely. Choosing to employ remote workers has a plethora of benefits. […]
August 20, 2018
principles of graphic design

5 Basic Principles of Graphic Design Your Small Business Needs To Know

Savvy small business owners understand the importance of the connection between the principles of graphic design and the successful visual identities of their businesses. The old saying is true – you only get one chance to make a great first impression. That makes graphic design […]