design

May 31, 2019
community art school

The Importance of Marketing Your Community Art School

As budgetary concerns compel more and more elementary and secondary schools to shift their focus toward academics, fewer of these schools are offering arts and music education. Learning the creative and cognitive aspects of art has many benefits, that enhance academia, though. For instance, art helps children comprehend, articulate, and […]
May 15, 2019
artwork display options

7 Artwork Display Options For Studio And Gallery

As an artist, you have an eye for turning ordinary artists tools into incredible works of art. Artists tools run a wide gamut from paints and brushes to cameras and lenses to electronic sketchpads and digital pens. Just as artists vary greatly, your display options are as limitless as your […]
April 19, 2019
marketing images

7 Tips For Choosing The Best Marketing Images

Small business owners know how important photos, images, and clipart are to their marketing campaigns. Carefully selected, thoughtfully positioned images enhance, rather than detract from, your marketing message. Too often, when small business owners and marketers think of images, they focus solely on online content marketing. In truth, marketing images […]
March 22, 2018
professional graphics

Three Reasons Professional Graphics Are Worth Their Weight In Gold

When many business owners think of graphics, the first thing that comes to mind is logo creation. In truth, though, professional graphics entail many more components. The graphics that represent your company are not an area where you’d want to cut corners. These key reasons will demonstrate the importance of […]
March 8, 2018
emotional impact

Why Graphic Design Makes An Emotional Impact

Regardless of how carefully they are thought out or rationalized, every purchase consumers make is driven by emotion. Like purchases, graphic design is based on making strategic choices. The science behind those choices often involves emotional impact in some way, shape, or form. The following psychological principles should be part […]