March 16, 2018
rebranding your company

5 Signs It’s Time To Consider Rebranding Your Company

As business owners, it can be easy to grow familiar with, and attached to, your marketing and branding. Oftentimes, though, that familiarity can lead to complacency and stagnation. That’s why it’s a good idea to perform a regular brand audit. Rebranding your company or corporation […]
March 15, 2018

How To Integrate Your Brand Into Every Facet of Your Company

The key to integrating your brand into every facet and aspect of your company is having a clear internal definition of your brand story. Your brand story is a valuable tool for a plethora of reasons. It guides your marketing, directs your visual identity, and […]
March 9, 2018
corporate branding

How Branding Differentiates You From Your Competitors

What happens when Company A and Company B sell a similar widget? How does Company A convince potential customers to buy widgets from them versus Company B? They do it with branding. Period. Branding is what sets your business apart from your competitors. It’s what […]
March 7, 2018
business growth

The Business Growth Benefits of Graphic Design

Like many corporations, you’re probably trying to discern the best ways to use design as a tool for business growth. The use of graphic design in business growth can create many business advantages and performance improvements. Business growth comes about in a variety of ways. […]
March 2, 2018
graphic design communication

The Attitude and Advantage of Graphic Design In Communication

Did you know graphic design is a subdiscipline of communication design? Communication design creates and develops the structure, content, and representation of your corporate marketing message. According to online encyclopedia, Wikipedia, “Communication designers craft effective and expressive ways to share ideas with others, using an […]
March 1, 2018
psychology of color

The Psychology of Color In Branding and Marketing

Colors surround us every day. In fact, they do more than surround us, they influence us in subtle ways we often aren’t even aware of. Think about it. Do you feel differently when the sky is a clear blue than you do when it’s a […]