Did you know graphic design is a subdiscipline of communication design? Communication design creates and develops the structure, content, and representation of your corporate marketing message. According to online encyclopedia, Wikipedia, “Communication designers craft effective and expressive ways to share ideas with others, using an approach focusing on both problem-solving and persuasion.” At its heart, graphic design is communication design.
While graphic design, itself, has its roots in communication design, it also has a broader appeal. Graphic design is used largely to convey marketing messages and build branding platforms. Small businesses and corporations leverage this broad appeal in many ways. They can do so easily because professional graphic design is uniquely adaptable to each business that employs it. Its ultimate goal is to guide a business or corporation toward its target market. Conversely, graphic design also uses visual appeal to guide consumers to a given brand.
Graphic design uses images, color, font, and visual texture to tell consumers about the reputation and attitude of your business. Graphic and communication design thoughtfully walks the line between eye-pleasing design and information impartation. Communication design develops your marketing and relationship building message via a variety of media channels. It crafts a message through print, online, and promotional media that tells a complete story.
One of the important aspects of graphic design is to compel action. Professional graphic design tailors each message to a specific audience in an effort to produce a specific action. To that end, every solid piece of graphic or communication design contains a call to action. That call to action might be depicted in words or through photos, images, or color and motion.
Call the graphic design team at DPrintWorldWide. We understand the attitude and advantage of graphic design in brand communication. Our skills, experience, and ever-evolving knowledge helps your brand tell its story to the people who need to near it. That leads to engagement, relationship, and increased profits.