Corporate philanthropy is about more than doing good for others – it’s also about shaping your corporate identity. Today’s B2B and B2C consumers are interested in more than quality products and services at low price points. Whether they’re vendors and suppliers for the business-to-business customer or shoppers and buyers on the business-to-consumer side, gone are the days when people spend dollars with what they perceive as nameless, faceless corporations.
Today’s consumers need to know the companies and corporations where they spend their hard-earned dollars are concerned with more than their own bottom lines. That means the question you need to ask yourself is how your target market will know about the charitable causes and organizations you support. That’s where marketing and graphic design enter the mix.
When part of your efforts at corporate philanthropy includes establishing or maintaining a sustainable business, you gain a new foothold with your target audience. You’ll also reach new consumers who appreciate and respect your goals of helping others. Having a likeminded social awareness can have an incredible effect on your customer’s perception of your corporation – and on your bottom line. This is especially true of consumers who champion caring for the earth, preserving our natural resources, recycling, and sustainability.
Promoting your commitment to sustainability and recycling through corporate philanthropy means increasing the public’s awareness of an important cause, reducing your corporation’s carbon footprint, and lessening the impact we all have on our limited natural resources. Being a sustainable business means using only carefully vetted resources to build your products and promote your services.
Posters, banners, and signs are simple, cost-effective ways to combine your logo with the logos of the varying causes you support. They let your public know you support the same organizations they do and let your community know they can depend on you for more than top-notch products and services.
When you work with DPRINT, the posters, banners, and signs you order from us are printed in our intentionally green facility. We are proud to be one of the first firms in Florida to complete the extensive application process with the Sustainable Green Printing Partnership (SGP). We also recycle many of the products we print and proudly share tips and ideas for how other companies and corporations can join us in implementing sustainable business practices.
Savvy corporate markets know how important it is to give back to local and global communities and to create opportunities for others to help themselves. When corporations create policies around recycling and sustainability, they take many of the following actions:
Leverage the power of graphic design to combine marketing and public relations for your business. With the guidance and perspective or our award-winning graphic design team, you can promote your corporate philanthropy practices to your ideal consumers. Contact us today to uncover all the benefits of doing good in your community.